If your business is outside of the EU and you would like to sell your products there, you must use a local importer or an Authorised Representative (AR). This entity will be your liason between your business and any EU national authority.
The AR’s main objective is to speed up the process by meeting all the requirements and regulations to sell your products in Europe legally.
To avoid legal pitfalls or the risk that your products get rejected, you must appoint either an importer or an authorised representative located in the EU. The AR becomes your local legal contact.
Whether you are selling direct-to-consumer (B2C) to companies (B2B), regulations require printing a valid local address and point of contact on your product, packaging, and labelling. You may also add this address to the Declaration of Conformity if
You must have an Authorised Representative when selling CE-marked (and other) products listed in the 2019/1020 regulation (such as medical device, toys, consumer products and more) when you are from a third country (outside EU).
24hour-AR will act as your authorized representative on your behalf when dealing with EU or national regulatory agencies.